Instagram Story Guideline
- Use Instagram’s font ‘Strong’ for all stories
Before the tour
- We usually like to start off by getting people excited that The Restaurant Tour has arrived in their city
- Use a landmark, or anything to showcase that you’re in the area
For example : 
- Start taking videos and pictures of the restaurants to show that they’re set up and are ready for guests! (videos are best)
For example :
During the tour
- Post a picture of your dish and drink at every stop
- In bigger letters have the name of the restaurant; then add the location
- Tag (@) the restaurant if possible and then hide it (so the restaurant can repost)
- Add atmosphere videos - people eating, talking, cheersing
For example :
- Let’s motivate guests (and restaurants) to tag us
- Repost anything guests tag us in!
- And be creative!
Archive Inspiration
- if you want more references, look in the account’s story archive; here are the steps to access:
Instagram > Restaurant Tour Profile > 3 Lines in the top right corner > Archive > Drop down menu at the top > Stores Archive